There is a moment almost everyone has experienced but rarely stopped to think about. You pick up two bottles of water. One is plastic. One is glass. Before you taste anything. Before you read a single word on the label. Before the price even registers in your mind — something has already happened. You have already formed an opinion about which one is better. That split-second judgment is not accidental. It is not shallow. And it is certainly not random. It is one of the most