Hydrobillboard

Quick answer: sports brand advertising in India isn't one problem, it's two very different ones depending on which side of that gap you're on. If you're selling into cricket, you're fighting outrageous ad inventory prices during a two month window every year. If you're selling into literally anything else, football, volleyball, badminton, golf, fitness equipment, general sportswear, you're fighting for scraps of attention the rest of the year with a much smaller budget. Neith