Quick answer: automobile and EV advertising in India spends most of its energy chasing a deadline that isn't really a decision, whether that's a subsidy cutoff, a festive-season discount, or a launch-week promotion, and then goes quiet the rest of the year. The actual buying decision for a vehicle takes months of research, comparison, and dealership visits regardless of any deadline. A brand that only shows up when there's a discount to announce is invisible for most of the a