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How to Promote a Movie or Web Series in India
Quick answer: Film and web series promotion in India typically compresses most of its budget into the final two weeks before release, which limits how much genuine word-of-mouth a campaign can build. Extending visibility earlier, through targeted physical and community touchpoints, builds stronger pre-release anticipation than a purely last-minute digital push. There is something strange about the way most movies and web series are promoted in India today.Hundreds of crores a
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