Hydrobillboard

Quick answer: Consumer electronics advertising in India converts at roughly 1.5%, meaning about 98.5% of every rupee spent on a paid click produces no sale at all. The reason isn't bad creative or weak targeting. It's that most brand budget gets dumped into a two-week launch window, while the actual buyer keeps comparing, waiting for a price drop, and reading reviews for months afterward. A campaign that only exists for fourteen days has nothing left to say to someone who's s