Hydrobillboard

Quick answer: Consumer durables advertising — refrigerators, washing machines, TVs, air conditioners, and every other appliance a household buys once and keeps for years — has a timing problem no other category deals with quite the same way. Almost nobody is in the market to buy a refrigerator on any given day; the average household replaces one only once every several years. Digital advertising, built around retargeting people who are actively shopping right now, has almost